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Tell us about your video project.
New Video Creative Brief
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Quantity and Purpose | How many videos are you looking to create and what is the purpose of each?
Opportunity | What is the ultimate impact of the videos or video series?
Core Message | What is the most important takeaway of each video or video series?
What does the project work to achieve? What are the challenges and how do we measure success?
What is the projected timeline of the production? (When would you like to begin shooting and when would you like the videos delivered by?)
Are there any important dates and deadlines we should be aware of?
Project Target | What audience are you trying to reach with these videos?
Desired Reaction | What actions do you wish the audience to take?
Length, Branding, B-roll | How long are the videos? What type of branding is incorporated? What type of b-roll are you envisioning?
Inspiration | Are there any visual styles from other films and/or organizations that fit your creative vision?
Where will these videos be shown?
Content | Is there any existing footage we can or should use? B-roll? Graphics? Animation?
On-camera talent | Is someone speaking on camera? Are the videos based on interviews or is there narration? Who is/are the potential on camera talent/interviewees?
Who will be responsible for managing the project and issuing approval?
Is there a budget for this project?
